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JESSICA FENDER

Art Director

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My Roles
Art direction, concept development, production book, video direction, UX/UI, shoot logistics, talent selection.

Idea

Pringles brings the real-time soccer replays to the living room to amplify the fun and experience beyond the screen with friends and family.

How it comes to life

Reenact key moments during a soccer game using Pringles cans as props and leveraging a well known hispanic sports influencer to narrate the replay and ad critical context to the moment.

About the Fernando Fiore: Fernando Fiore ‘El Presidente’ is one of the most recognizable faces in sports for hispanics. Fiore hosted Univision’s top sports show “Republica Deportiva”, covered several FIFA World Cups, co hosted the show “Fuera de Serie” with Sofia Vergara and is currently hosting Fox Sports TV.

Social videos

Featuring living room replays in key soccer moments: Fake foul, yellow card, goalie save and goal

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Production book extract

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Campaign Landing page on diasgrandiosos.com

mls_pringles_dg

Behind the Scenes

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Copyright © 2019 - www.tikafender.com - Jessica Fender